P R O J E C T
visa global /
/ marketing leadership meeting
Create two unique sessions highlighting Visa’s six leadership principles for an intimate and inspiring experience built around creative concept and networking.
conference, general session, concept / 2018
creative director / freeman
adinkra theme
adinkra theme
adinkra theme
Insight
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When you allow creative to originate an inspirational experience through an emote environment, Visa’s leadership receives a platform to express their expertise in a powerful and meaningful way.
Featured: above adinkra; below origami
origami theme
origami theme
Idea
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We adopted a unique design language of ideograms that would represent the six principles and create a linear design story. Every element within the environment - from the stage, to presentation design, to collateral - celebrated the brands principle leaders, bringing the brand and space to life through one of two themes: origami or adinkra.
origami ideograms
adinkra ideograms
origami moodboard
adinkra moodboard
networking moodboard
Challenge
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We focused on a 2-day floor plan that first focused attendees attention to a main stage and converted to a communal arrangement for general session the following day. To bring the Visa brand and it’s six principles to life in a creative way, we took an audience-conscious approach that allowed for storytelling in a unique way.
conference, general session, concept / 2018
creative director / freeman