P R O J E C T
nike /
/ train chicago
Create a branded training facility with a six week training programming lead by Nike’s master trainers.
experiential, brand space / 2019
senior art director / mktg
Idea
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We fabricating an abandoned warehouse into a brand-focused innovation training facility. We integrated personalization and competitions, intensifying the facilities weekly programming and igniting participants to achieve excellence.
Programming
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Over the course of a month and half, athletes gained a unprecedented experience let by Nike’s master trainers through tools and platforms focused on individualized and group schedules. Each week focused on new techniques for their best training potential, culminating in a grand finale event that put all their new knowledge to the test.
experiential, brand space / 2019
senior art director / mktg