P R O J E C T
nike /
/ air max day / chicago
With hundreds of Air Max sneakers released over the last three decades, it is one of Nike's most successful lines of footwear. Now, Nike recognizes March 26 as Air Max Day, and today the company celebrates over 30 years of success.
experiential / mar 26, 2018, 2016, 2015
creative director / olé, game seven marketing (18), mktg (16, 15)
Air Gallery 2018
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“Air Gallery” was an Instagrammer’s dream, celebrating Air Max Day at the Willis Tower Skydeck where Chicago’s top artists’ work came to life. Local creators Stuk One, Evan Sheehan, Alex + Aleia, and Diana Pietrzyk created disruptive murals, photography, sculpture and more inspired by the Air Max. Influencers immersed themselves in the space, snapping pics and sipping drinks 103 stories above the city — quite literally, in the air.
Kicks Lounge at Foot Action (2016)
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We proposed an in-store takeover at Foot Action that integrated gamification, allowing customers to unlock a premium launch party experience.
Air Max Zero (2015)
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We did an in-store take over at Nike Chicago with a DJ, customization booth, a cinemagraph photo-booth with digital and physical takeaways, a Jason Markk shoe cleaning station, and in-store swag.
experiential / mar 26, 2018, 2016, 2015
creative director / olé, game seven marketing (18), mktg (16, 15)