P R O J E C T
juul /
/ vape town
Leverage the existing Vape Town brand relationship to fabricate an in-store Juul installation, while updating elements of the shop.
brand space, brick & mortar, concept / 2018
creative director / becore
Challenge
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With the rise of the vape wave has come an increase in urban brick and mortar, successful no doubt due to the product’s popular demand. Vape shops however have a cluttered and often erratic reputation, that dampens the innovative technology and progressive design of vape products. Partnering with JUULvapor and a local NYC shop, we lead concept with sophistication, aesthetic and refinement to create a utilitarian in-store brand construct with a top tier premium feel and clean product showcase, to lead with design in a visually overwhelming market.
Idea
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In the corner wide realm of NYC dwelling lives a tangible canvas of unintentional art. Drawing inspiration from the street level aesthetic of lower Manhattan, we narrowed the storefront to a bold and undeniable statement piece. The shelving units call to the @JUULvapor identity, beautifully supporting the vivid neon logo that beams and demands attention during the day and paints the sidewalk in recognizable fashion during the night.
Impact
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This artfully architected in wall unit brings clean aesthetic, sophistication and progressive thinking to the brand - but more notable, utility and purpose. During business hours, the lower level of shelves creates a unique triangular showcase of the JUULvapor product line. These refurbished wood shelves remove effortlessly to create a perfectly tailored nook, where - when our mobile counters are fastened together - fit perfectly within to create a Brand Ambassador in-wall unit. Intentionally no doubt, the mobile counters draw from the signature JUUL diamond shape and create an array of arrangement options to serve a multitude of functionality.
brand space, brick & mortar, concept / 2018
creative director / becore