P R O J E C T
glenmorangie /
/ experiential programming
Develop an overarching creative idea for a “House of Wonder,” inspired by Glenmorangie's new brand positioning that could be activated across a range of events.
Create rich guidelines for markets around the world, providing them with a ‘Playbook’ for the new experiential program to execute locally.
programming strategy, global playbook / 2019
creative director, strategist / we're magnetic
Experiential Program
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The Wonderful
Travel Agency
Idea
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Let's take the planning out of Millennials' journey and create personalized “Magical Destinations” for our audience. Using individual tastes and desires, Glenmorangie will transport guests to a place they never could have imagined otherwise.
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Experiential Program
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Perspective
Playground
Idea
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Let's takeLet’s introduce the next generation to the infinite possibilities of Glenmorangie by showcasing that Scotch is anything but what people expect. In a series of experiences, we’ll change the way people see the world by changing the way people experience Scotch.
programming strategy, global playbook / 2019
creative director, strategist / we're magnetic