P R O J E C T
bridezillas /
/ museum of natural hysteria
Celebrate the return of WeTV’s Bridezillas five-year hiatus with a museum style pop-up filled with archetypes of the shows iconic troupe of hysterical brides and wedding-planning madness. Encouraged social sharing.
experiential, brand pop-up, influencer / feb 23 - mar 04, 2018
creative director / becore
Museum
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A street-level pop-up space and a generated media push drew locals and tourists to 4 Times Square. The interactive experience included a mechanical dinosaur bride, portraits of famous brides throughout history, exaggerated brides maid dresses and rhinestone elements, a TV wall streaming past episodes, a giant trampling high-heel, a faux diamond bath, a punching bag that displayed stress levels, a scream booth, a head-massage lounge, a ‘CRAY’ floral wall, a wedding arbor photo backdrop with props, and a cast of in-character Bridezilla brand ambassadors.
Launch Party & Influencers
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The museum launched with a ribbon-cutting ceremony featuring several former contestants from ABC's The Bachelor including Desiree Hartsock and Ashley Herbet. Later that evening, WE TV hosted a press and VIP preview of the museum exhibits, which then moved to Arena nightclub for a party. The party drew a crowd of more than 400, including Porsha Holt and Remy Maaddi from Bridezillas and Teresa Giudice, Danielle Staub, Ramona Singer, and Kelly Bensimon from Bravo's Real Housewives.
experiential, brand pop-up, influencer / feb 23 - mar 04, 2018
creative director / becore